POEMI in Focus: Nberezovskaia—From Idea to Artisanal Microfactory

In June 2020, interior design blogger Natalia Berezovskaia published an in-depth profile of the POEMI studio, titled „From an Idea to a Small-Scale Artisanal Ceramics and Porcelain Workshop.” The article traces the brand’s beginnings: an electric kiln and a dining room table, at home Alexandru and Florin Popescu's, in 2016, with no prior experience in ceramics.

At the time of the article, the workshop had already grown to a space of 400 square meters, with 8 kilns and a team of 4 people. Regarding the philosophy behind the products, Alexandra said:

„We want products with a clean design, finished with great care and attention,” the article states, in the context of the decision to launch 10 new collections that year.

The article describes the studio as being built around a Scandinavian aesthetic, with an emphasis on simplicity and comfort (hygge), using 14 types of ceramic bodies and lead-free, eco-friendly glazes. For us, this profile captures precisely the moment of transition from a small studio, on the borderline between hobby and business, toward a micro-factory with its own processes and a clear identity.

Read now, a few years later, the article works almost like a stage snapshot: many of the collections while the processes described have evolved since then, the principles remain the same. Clean design, attention to every single piece, and step-by-step growth, not in a rush.

We would like to thank Natalia Berezovskaia for the interest she has shown since the brand’s inception, at a time when POEMI was, truly, just an idea brought to life in a house in Sibiu.

The article’s title, „from an idea to an artisanal micro-factory,” captures well how the workshop has evolved from then until now: not through a sudden leap, but through accumulation, kiln after kiln, collection after collection. It is precisely the kind of growth we wanted from the beginning: organic, based on experience gained directly at the wheel and the kiln, rather than on decisions made quickly, without testing and without patience.

Read the full article on nberezovskaia.ro