POEMI at ZF: the Umbria bowl, part of a must-have shopping selection

In May 2025, the lifestyle section Dupa Afaceri Premium of Ziarului Financiar, signed by Cristina Rosca, published a shopping selection entitled „Shopping must: o mica dar atenta selectie care speram sa va inspire”. It is the kind of list where each object is carefully chosen, alongside big names like Hermes, Victoria Beckham, or Roche Bobois.

Among the recommended parts is a bowl from our Umbria collection:

„Ceramic bowl from the Umbria collection, 26 cm, 245 lei, poemi.store, reads the list published by ZF.

For a micro-factory in Sibiu, appearing alongside international luxury brands in a shopping selection curated for a demanding audience means a clear confirmation: handmade objects, without mass production, also find their place in premium contexts, not just in traditional ceramics shops.

The Umbria collection, which includes the bowl mentioned in the article, is designed for everyday meals that nevertheless deserve special attention: round shapes, glazes in warm shades, and a pleasant weight in the hand, suitable for both a simple family meal and a special occasion.

The fact that a POEMI piece was deemed relevant enough to be displayed alongside internationally renowned design pieces confirms that our approach—ceramics crafted with care, in small quantities, with an emphasis on form and texture—resonates even beyond the local design community.

We continue working each collection with the same attention to detail, whether the pieces end up in a home kitchen or in a recommendation list alongside international brands.

A shopping selection of this type is, in fact, an exercise in curation: out of thousands of products available on the market, the editors choose a few dozen based on criteria of quality, appearance, and the story behind the product. The fact that the Umbria bowl passed this filter, alongside pieces signed by renowned fashion houses and designers, shows that a handmade collection from a micro-factory can be just as relevant to a reader looking for gifts or home objects as any imported piece.

Read the full article on da.zf.ro